In the past to have a mobile app for your business you had to hire a custom developer. That is not the case anymore. There are less expensive options now so you can provide your customers with a dedicated app.
Is it worth it? You have a website and it is mobile friendly and you think that is good enough.
Keep in mind that over 80% of the moms out there always have their phone with them. Not only that, they make 33% of their online purchases on them. So do you see the level of disruption smartphone have been causing. It’s possible that within the next 10 to 15 years that the buying will be done exclusively from mobile phones and tablets and many of those from dedicated apps.
- Almost half of us these days don’t make a trip to the mall without a mobile phone either in our bag or pocket.
- One in three of us who shop in multiple ways use a mobile phone to browse.
- Surprisingly, Hispanics spend up to 6 hours more on their mobile phone each month than the non-Hispanics.
You say you want more customers. Having a mobile-enabled website is not enough. Having a dedicated app is a necessity. Remember your app is there the second the consumer looks at their phone and it is just a touch of the screen to access.
More Small Businesses are Creating Apps than Ever Before
Businesses are seeing the need to have a dedicated mobile app for their business as a primary part of their marketing strategy.
Cost is no longer the prohibitive factor that it used to be. App developers can develop apps for the small and medium size businesses at a reasonable cost.
What industries are making apps?
There is not any one industry that are making apps these days. There were 40k+ that were published between June 2014 and March 2015. 6.4% were for health and fitness, 7.7% were for food and drink, 5% by hairdressers, 3% by spas, 3.9% in the automotive industry. Others included: religious organization, charities, event organizers and the legal profession are producing apps as well.
Reports state that developing a “small app” can cost $3000 – $8000. More complex apps can cost anywhere from $50,000 to $150,000!
With the flexibility of today’s apps benefits more businesses and organizations than not. Preview hairstyles to see what you like, order your food before you even get to the restaurant, send a prayer, make a donation and much more. The low price tag for developing an app makes it easier for the businesses to have a dedicated app. Besides apps provide value added extras that a website for the most part can’t. Immediate push notifications is just one such feature.
You might be asking: how are small businesses benefiting from having a mobile app?
In retail mobile apps create ease and quickness for both existing and potential customers to be able to use their online stores. The business can send notifications of their latest offers as well as monitor the buying behavior in-store and online. This enables them to adjust their marketing strategy relatively easily to suit the individual customer. 20% of businesses currently use their app for branding purposes while 30% use it mostly for creating revenue. Half of the businesses use their app to provide some sort of support or for customer engagement. In the future, app development is going to cover all three fundamental purposes.
- You can increase customer retention by providing more personal service.
- Apps produce more frequent purchases than a mobile website and that will increase profit.
- Apps are designed to complement mobile websites, not compete with them.
- They add a level of value that will set your business apart from your competitors.
So, what does the future hold?
Don’t look at a mobile app as just another place to sell your products. In 2015 mobile apps generated just over $41 billion. It is estimated that number will increase to $101 billion by 2020. The Android platform Google Play is one of the primary drivers. Now non-game apps are expected to grow by 23% by the end of the decade.
The debate over the mobile website vs. the mobile app is over. With the cost of a mobile app has come down considerably, they are ahead of the game now. As the trust in technology grows, customers are spending more time on apps. There will still be those that prefer a standard website, however, to get the more personalized experience that customers want, that a properly developed app can provide.
Add to that, Google is beginning to index mobile apps by inserting them into the search results. That includes app-only content. This provides an SEO challenge for marketing agencies worldwide.
Escape the Impending Doom of Agencies That Work With Small Businesses
If you are an agency looking to provide both the best digital solutions to your clients and continue to attract new ones, offering app development should be offered. That doesn’t mean websites are completely obsolete yet. Adding mobile is a necessity to be able to provide businesses with both the cover and potential opportunity they need.
We all need to keep looking ahead to the future. Virtual reality is at its tipping point this year and the impact it’s having on both businesses and their customers will soon be seen. There are new things on the horizon and agencies that provide a holistic, forward-thinking approach will survive better moving into the next decade.