When you look at the giants such as Proctor and Gamble and Chase who spend over a billion dollars a year just on their advertising. These companies have no problem dropping a few million to promote their app, which is comparable to answering the daily emails. It is a task that has to be done. These big guys have the money as well as the staff to make it happen.
Most entrepreneurs don’t have the budget of a Proctor and Gamble or Chase. As a matter of fact, not even close. Most are on the typical shoestring budget. But fear not, there are many ways you can effectively promote your app at an affordable cost.
You can make an auxiliary or what is known as a “microsite”. What this can do is highlight your app as a stand alone entity- not just one small product of your business. Just putting your app on your regular site can cause it to get lost with all the other content on your site. Do make sure to separate your microsite from your business site when you launch it. You still want it branded by your business. Doing this will remove distractions from your potential clients.
Who do you know? Getting your app into the right people’s hands so they can endorse you is a great way. Obviously, the bigger the name the bigger impact it will have. If you can get a celebrity endorsement that would be the cream of the crop. If you don’t have that available you can find people you know that are well known in your industry. You may not get the top expert but you can find a notable in your industry to help get the word out. An example: if your app helps reduce traffic accidents, you can get endorsements from local police and emergency responders that will help.
Feature App in an Official Blog
You may already have a blog. However, having an official blog that only features your app will help a lot in endorsing the capabilities of your app. Make sure to publish things like screen shots, and any customer testimonials as this will encourage clients to read and find out about the problems your app solves. A good video tutorial or a promotional video about your app is also beneficial. Be creative, and don’t be afraid to think outside the box. You want this blog to be something your potential clients will remember.
One of the most powerful ways to get the word out about your app is a good contest. Everyone likes a good contest. You should be able to involve your app in some way in the contest. This will help you reach a highly targeted audience. As an example, if your app is a dog park locator then have a contest that gives away free dog treats. This will grab the attention of dog owners. You can also give away copies of your app. If people don’t know yet what your app is yet, you can find an established brand of dog treats and piggyback of their popularity to generate interest.
Guest Speaking Opportunities
Before you say it, I know this one won’t be a fit for everyone. Remember if you’re really serious about getting the word out you need to at least give it a try. It can be a very exciting process to build and launch your app. Most people would like to hear about it. If you work in an industry that is of interest to people even more so. This can create an opportunity for you to offer “your speaking services” at activities such as: luncheons, conferences, presentations etc. The simple act of getting in front of a group of people to talk about things related to your app can help to generate a buzz around it.
There are many more ways to advertise your app. We will be putting out more in the coming days. Hopefully, this will get you started and get the creative juices flowing.