With the constant expansion in technology today this is a challenging question to answer. Reason being, most businesses are being bombarded with calls, emails etc. on how should they market their business online. So, how do you market your business online?
The most important thing to know is that it is a puzzle. You need to have all the pieces, not just one or two. The difference with this puzzle is that pieces will be added as technology grows and changes.
What does the puzzle look like today?
The first piece is your website. You need not just a website, but a website that is monetized with the proper keywords for ranking in the search engines. You need your website to be mobile friendly so it comes up on phones and tablets. Google indexes websites that are mobile friendly over ones that aren’t. Also, your audience will move on to your competitor’s mobile friendly sites if yours isn’t mobile friendly.
Next you need to have social media. Whether you like it or not, your audience most likely uses social media. You should at least have Facebook and Twitter. Depending on the type of business you have Instagram, Pinterest and Snap Chat can be good to have. You should have a You Tube account. Videos are good for ranking. Remember, Google owns You Tube so they index well for videos.
Digital Marketing: This is getting you set up in all of the online directories. Most people are fixated on Yelp. However, there are over 50 directories out there. If you are not accurately listed in them you could be losing business. Being listed properly with an enhanced listing that includes a map, video, staff bios, special offers etc. will have people clicking on your listing more and in turn having them coming to your business instead of your competitors.
SEO: Search Engine Optimization: this one is a bit tricky and can be very costly. You want to make sure that when you pay for this you are being informed about exactly what is being done for you. There is more out there than just Google. Don’t get fixated on just being on page one of Google. Don’t forget about Yahoo and Bing. There are also other ways to maximize your online ranking to generate the right traffic to increase your business.
One of the newest pieces of the puzzle is a mobile app for iPhone/Android. It is not just the big guys out there that can have this great tool to market their business. Small to medium size businesses can now have a mobile app for their business as well. When someone downloads your app on their phone you now have residency on their phone. Also, Google is indexing based on if a business has a mobile app.
While it can be a jungle out there in the world of online marketing once you have your puzzle completed you will see the benefits: increased business. Be sure to add new pieces as the come out and you will be well on your way to being successful online with your business.