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How To Make Geofencing Work For Your Small Business

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Most have heard of and possibly used geofencing but there are still questions on how it works and the big question: How can it work for my business?

It’s best to start with the basics. You can have an app built for your business relatively easily and then push it out to existing customers, fans, friends etc and get them to download it. Geofencing is a top available function that you can include in your app.

So, what is Geofencing? Simply put it is the establishing of a virtual fence around a predefined geographic area. What you can do is set up a push notification that any of your app users will receive when they enter or exit the area you set up. What this does is allow you to send location-specific messages to your customers/fans when they are in the area.

I get that you say but how is geofencing used?

For the most part businesses will use geofencing so they can send special offers to their customers when they are close to the store’s location whether they are driving or walking by. But there still is variety of ways it can be used. A couple of examples: real estate agencies are able to send push notifications to potential buyers as they approach the area of an open house, and bands can send messages to fans that walk by the venue of a concert they are going to be performing.

However, businesses aren’t just limited to just their own locations.

For example, a law firm can, if they choose, have the ability to send a notification to a user when they walk into a bail bonds office. A coffee shop could have a notification go off when a fan walks into another coffee shop. Even a wedding planner can have notifications go off when their fans travel into various wedding-related venues and offer helpful tips.

There are numerous possibilities, and most businesses are still exploring them. If you allow yourself to be creative and think outside the box, geofencing can open up many new and interesting possibilities for your business.

Smaller is better when you are setting up the radius of your main geofence

While businesses can set the radius of their main location’s geofence to any size they want, but the question becomes what is the right size? Going citywide isn’t going to help much-it won’t have the convenient link coverage between the message and the proximity to the sender. What works better is if your business has a lot of competition, then your own backyard is a better place to focus on. However, on the flip side if you are the only game in town, then using a bigger radius is fine.

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Other key considerations

Using geofencing doesn’t mean to bombard users with messages everytime they go places. Doing that will cause them to opt out of messages or worse deleting your app. Always put the customer first. Put yourself in the customer’s shoes and ask yourself if you would want to receive these messages if you were the user and about the value your program provides.

A good way to accomplish this is to not thing of geofencing as just another way to sell to your audience. A better way is to use it as an organic way to connect and add value. Would you want your favorite companies exploiting all channels just to boost sales? However if they pop up now and then with something timely, relevant, and useful, it can become a treat.

So your goal should really be to use your geofence messages so your customers’ have an improved experience with benefits. Being able to do this while at the same time driving traffic to your location and getting more activity on your promotions, all the better. In the end always put your customer first then you will get more success out of using geofencing.

If you can accomplish this, the rest will fall into place naturally.

Your Business Needs Both a Mobile App and a Mobile Website

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In the past to have a mobile app for your business you had to hire a custom developer. That is not the case anymore. There are less expensive options now so you can provide your customers with a dedicated app.

Is it worth it? You have a website and it is mobile friendly and you think that is good enough.

Keep in mind that over 80% of the moms out there always have their phone with them. Not only that, they make 33% of their online purchases on them. So do you see the level of disruption smartphone have been causing. It’s possible that within the next 10 to 15 years that the buying will be done exclusively from mobile phones and tablets and many of those from dedicated apps.

  • Almost half of us these days don’t make a trip to the mall without a mobile phone either in our bag or pocket.
  • One in three of us who shop in multiple ways use a mobile phone to browse.
  • Surprisingly, Hispanics spend up to 6 hours more on their mobile phone each month than the non-Hispanics.

Read: 6 facts about Americans and their smartphones for even more stats.

You say you want more customers. Having a mobile-enabled website is not enough. Having a dedicated app is a necessity. Remember your app is there the second the consumer looks at their phone and it is just a touch of the screen to access.

More Small Businesses are Creating Apps than Ever Before

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Businesses are seeing the need to have a dedicated mobile app for their business as a primary part of their marketing strategy.

Cost is no longer the prohibitive factor that it used to be. App developers can develop apps for the small and medium size businesses at a reasonable cost.

What industries are making apps?

There is not any one industry that are making apps these days. There were 40k+ that were published between June 2014 and March 2015. 6.4% were for health and fitness, 7.7% were for food and drink, 5% by hairdressers, 3% by spas, 3.9% in the automotive industry. Others included: religious organization, charities, event organizers and the legal profession are producing apps as well.

Reports state that developing a “small app” can cost $3000 – $8000. More complex apps can cost anywhere from $50,000 to $150,000!

With the flexibility of today’s apps benefits more businesses and organizations than not. Preview hairstyles to see what you like, order your food before you even get to the restaurant, send a prayer, make a donation and much more. The low price tag for developing an app makes it easier for the businesses to have a dedicated app. Besides apps provide value added extras that a website for the most part can’t. Immediate push notifications is just one such feature.

You might be asking: how are small businesses benefiting from having a mobile app?

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In retail mobile apps create ease and quickness for both existing and potential customers to be able to use their online stores. The business can send notifications of their latest offers as well as monitor the buying behavior in-store and online. This enables them to adjust their marketing strategy relatively easily to suit the individual customer. 20% of businesses currently use their app for branding purposes while 30% use it mostly for creating revenue. Half of the businesses use their app to provide some sort of support or for customer engagement. In the future, app development is going to cover all three fundamental purposes.

  • You can increase customer retention by providing more personal service.
  • Apps produce more frequent purchases than a mobile website and that will increase profit.
  • Apps are designed to complement mobile websites, not compete with them.
  • They add a level of value that will set your business apart from your competitors.

So, what does the future hold?

Don’t look at a mobile app as just another place to sell your products. In 2015 mobile apps generated just over $41 billion. It is estimated that number will increase to $101 billion by 2020. The Android platform Google Play is one of the primary drivers. Now non-game apps are expected to grow by 23% by the end of the decade.

The debate over the mobile website vs. the mobile app is over. With the cost of a mobile app has come down considerably, they are ahead of the game now. As the trust in technology grows, customers are spending more time on apps. There will still be those that prefer a standard website, however, to get the more personalized experience that customers want, that a properly developed app can provide.

Add to that, Google is beginning to index mobile apps by inserting them into the search results. That includes app-only content. This provides an SEO challenge for marketing agencies worldwide.

Escape the Impending Doom of Agencies That Work With Small Businesses

If you are an agency looking to provide both the best digital solutions to your clients and continue to attract new ones, offering app development should be offered. That doesn’t mean websites are completely obsolete yet. Adding mobile is a necessity to be able to provide businesses with both the cover and potential opportunity they need.

We all need to keep looking ahead to the future. Virtual reality is at its tipping point this year and the impact it’s having on both businesses and their customers will soon be seen. There are new things on the horizon and agencies that provide a holistic, forward-thinking approach will survive better moving into the next decade.

 

 

Design vs Function: Which Matters More for Your App?

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These days, app makers must contend not only with well funded giants in the mobile space, but with the endless amount of new competition entering the scene as app store growth accelerates. Once a better version of your app gains popularity, yours is likely getting the axe—especially when the daunting “Storage Almost Full” message appears. To avoid the chopping block but not waste precious resources, you have to prioritize. So, which matters more: design or function?

Computer, tablet, and smartphone users tend to be both decisive and loyal. For years, we’ve seen the same major brands go head-to-head, but this point buyers have generally chosen their camp. Try to sell a longtime iPhone user on an Android (or vice versa) and you’ll find yourself wrapped up in an endless debate over features, UI, customization, battery life, security, the color of the message bubbles…

When it comes to apps, the market is endless and users are far less forgiving, especially when installing is free and uninstalling is simple. Once dominated by professional designers, the app industry is now accessible to anyone with a computer and some time on their hands through DIY app builders. So with such a high degree of market saturation, how can youentice users to download and keep your app installed for the long-run, especially when gaining loyalty is much harder?

Function Breeds Loyalty

When a new user launches an app, they form an opinion immediately. Is it easy to use? Is it visually appealing? Does it perform all the functions I need it to? The average user doesn’t want to spend more than 10 minutes figuring out how to use an app and there’s no barrier to uninstalling which makes user experience of chief importance in retention. Recent findings by TechCrunchsuggest average users spend 85% of their smartphone time on native applications, and 84% is devoted to just five apps total. Each user’s “fave five” will vary considerably, of course, but the apps with the highest usage fall under the categories of social media, gaming, and instant messaging.

Mobile apps can edge beyond the competition by doing one thing—and doing it well. Consider e-commerce; since mobile websites often facilitate easy purchasing, mobile apps need even simpler checkout processes to be attractive to the average user. That means reducing the number of clicks to the purchase page, storing account info, and generally providing a much more personalized experience. If a user has installed a retail app, they’re likely looking for deals and an improved purchasing process. The app needs to check those boxes to stay on the home screen.

Design Closes the Deal

Fellow designers and mobile experts are sold on apps for entirely different reasons. Many industry buffs are most impressed by an app’s ability to draw on the device’s existing features, improving or applying them in new ways. For example, camera apps that optimize flash and size often top the design charts. Gaming apps are still popular in this demographic too, but generally for their innovative design and graphics. And though the general public tends to discount design in favor of the function-packed these days, the nuance of design is very much alive.

Remember the message bubble thing above? It may seem silly that the background color of a text message would merit a reaction (and an emotional one, at that), but I can’t tell you how many iPhone users have expressed actual hatred for the green bubble that appears when they text non-iOS users. The message bubble defaults to blue when you’re texting another iOS user—a genius little trick on Apple’s part that glorifies its own. When applied to mobile apps, this psychology suggests that design holds the power of long-term influence. Users may be drawn in and initially held by an app’s function, but design can lock them in as they gradually develop a UI preference that they can’t imagine swapping out for something new.

Creating a Successful Mobile App for Your Business

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In today’s mobile world, for any small business an app is absolutely essential. However, a bad mobile app is no better than having no app at all. And it’s hard to shake off the bad brand impression you will get for your app not developed in a way that engages users. Below are some key factors you need to employ when creating your business app to ensure it’s success.

First Thought, Not Afterthought

Never think of your app as an extra screen to simply place content in. It is a completely separate entity.  Make sure to plan out your mobile app design and functionality in a way that will provide real value to your customers. An investment in a mobile app is an investment in your long term business success. It really is as simple as that. As mobiles have now taken over from desktops when it comes to browsing habits, not having a fully functional app that ticks all the boxes could be the difference between your business succeeding and failing.

Less Means More

Your app has to be simple enough for customers to find what they want and complete any transactions within minutes. Less is definitely more when it comes to business apps.  A common mistake is thinking your app has to be packed with features and have every bell & whistle you can think of. However, the reality is half of them won’t even be used. Simplicity delivers great user experience, something every mobile user demands and expects.

Accurately Measure App Performance

Only by having the correct KPIs and mobile app metrics in place from the start will you be able to accurately gauge the impact your mobile app is having on your business. Many companies don’t bother with this but if you can’t measure how it is performing how do you know it isn’t having a negative effect? You could assume it’s doing well when it isn’t, and not spend any more money on it. One common mistake here is thinking that the total number of downloads is the most important number to watch but make sure to watch other important metrics like actual customer usage of your mobile app.

Create a Marketing Strategy for your App

A mobile marketing strategy should be in place from the very beginning of the development process. Overlooked by many until it’s too late, it is way easier to market a new app from the beginning than trying to foster interest after several months post launch. You wouldn’t start up a new business without having a marketing strategy in place. And you shouldn’t launch a new app without one in place either. Your marketing strategy for your mobile app also doesn’t need to be extremely complex or expensive — sometimes simply sharing your app over social media or placing a “App Store” sticker in your business can do the trick.

Plan Your User Engagement

Once you launch your app, and it’s available to download from the app stores, you need to have a plan in place for engaging with your users. Apps offer awesome opportunities for businesses to engage with their users, but this only works if you plan in advance how you will do this. Consider how to use push notifications and implement your in-app messages. These must be relevant to your users and keep them on your app. Don’t forget your geo-fence tools either. These let you send location based messages to your users, yet another reason why mobile power rules!

Conclusion

A lot of the points made in this article are pretty basic but if not taken into account you may see your business app fail from the start. Make sure that your mobile app is a first thought in your marketing strategy and keep things simple. Plan out ahead on how your app is going to benefit your customers and how you will get them to come back to your app. The main take away here is do your homework before launching your app and you’ll see a much larger return on investment compared to if you built an app just to have an app. Follow the tips above and you’ll be out marketing your competition in no time!

Mobile Apps Are Definitely Here To Stay!

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Experts advise, however, that getting too comfortable with a mobile strategy and not adapting in the ever changing app market is a recipe for disaster. Here are a few things you could see happen in regards to apps.

  1. While mobile apps are multipurpose, they will probably become more targeted towards specific needs and services. Apps will be used as tools for specific functions. App stores are becoming crowded and users will be choosing apps that are as specific as possible.

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2. Mobile App & Mobile Website Debate will Finally End

Mobile accounts for 51% of all time spent online. Both are important! There is still a debate amongst marketers as to whether the mobile website or mobile app is best for a small business. We think both are important. Mobile apps are great for customer loyalty and customer retention. For the small business, this is extremely important as 80% of their sales will come from their best 20% of customers. Mobile websites are also important for new customer acquisition through Google Searches.

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  1. Mobile Apps Will Have A Larger Role In Marketing

The number of smartphone visits are nearly 2x those of desktop. As time goes on mobile apps will allow business owners to utilize them in a way that they can’t achieve through social media or the web by targeting consumers based on their location, interest, and more. With functions like photo sharing, messaging, loyalty programs, push notifications, and other features, businesses can utilize mobile apps to promote their business like never before.

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  1. Mobile Apps Will Be More Plentiful

With more mobile apps being developed for all sizes of businesses and being used in marketing more often, you can bet there will be more of them. Also, with our platform we can build a mobile app for a reasonable cost and get it up in the app stores in a fairly short period of time. Rather an app being a novelty or perk that a business offers, they are becoming an integral part of the running of a company. Customers are coming to expect all the businesses they work with to have an app.

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  1. Mobile App communication is Becoming More Frequent.

Mobile app developers are now working hard to find the right balance with it comes to communication with its users. No matter how many users you have, it’s important to communicate regularly with them, to find out what works for them, what doesn’t and how you can best assist them. Push notifications are a great way to communicate with users and we expect to see more of this.

Mobile apps are changing the way we interact with businesses of every size and this trend is not going to slow down.

Remember, you need to think like your customer and make sure you have what your customers want and need from you.

 

Local Business Apps: How to Get an Edge on Your Competitors

Having a mobile application for your business, regardless of its size, can give you a leg up on your competitors. But it’s not enough to have an app. You need a good application that differentiates your business from those of your competitors and that adds to the customer experience in ways that similar companies do not.

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Mobile applications are no longer the providence of the large, mega-corporations, as small businesses require a online and mobile presence to remain competitive. A January 2016 article onEntrepreneur rightly made the point that, “Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.”

Even if you’re not aiming for the global marketplace, you need to consider that according to various sources, in developed countries, smartphone penetration is over 60 percent. Global penetration is up to 34 percent as well, with projections between now and 2018 expecting this to rise even further,

Now, put this penetration statistic together with the information that the average user checks their phone 85 times per day and it becomes easy to see why having a small or large business mobile application is essential for your long term viability and competitiveness.

Of course, your competition is probably looking at the same or similar information and preparing for their entrance into the mobile application arena – or they’ve already taken the plunge. Therefore having a mobile application strategy is going to be crucial for you going forward.

Have an Application Strategy

Before actually developing an application, your company or business needs an application strategy. Just putting together an application is not enough. You and your business needs to know how this application will work with your company or business and how it fits into the your business model. It isn’t enough to just have the app, you have to be able to use the app to shape your customer’s experience with your business.

While there are a number of different methods to creating a mobile application strategy for your business, Forbes points out seven important objectives or strategies that you should consider for implementation in your company’s mobile application strategy.

Importantly, your mobile application strategy will dictate the direction in which you develop your application. Thus, your mobile application strategy becomes your outline for the actual creation of your mobile application.

Seamless Integration

While this might seem obvious, often time, seamless integration is an afterthought. A key component of any strategy – and especially true with any business strategy that involves far-reaching implications – is that your strategy functions as a seamless integration, with not only your overall business strategy, but with the physical components of your business.

A customer who uses your application to place an order must be assured that the order will be received and processed promptly, while, at the same time, any backend activities must not be visual to the customer. In other words, your mobile application must do what it claims to do.

This means your mobile application must work with your current software, be updated as you update your other software and ensure timely updates to your mobile application, including applying bug fixes to the application itself.

For a small business owner, this can appear at first to be troublesome or that it might increase the overhead to an unsustainable degree. But this is why it’s essential to have a mobile application strategy – to help prevent you and your business from being overwhelmed with the prospect of developing and working with your mobile application.

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Make Social Media Part of Your Application Experience

As part of your application development, a key element for adding to the customer experience is integrating your app to work with social media. Letting customers share what they looked at, considered, purchased and more on social media is a great way to expand your audience and promote your products or services.

Essentially, having social media as part of your application experience gives you the opportunity to be seen and heard straight from the customer themselves. Even for companies involved with B2B sales, social media is an important consideration, with over 62 percent of B2B companies reporting effectiveness on their social media outlets.

Developing the Experience

All of the above is fine, well and great, but how does it help to give you the edge? A comprehensive mobile application strategy that takes your business’s goals, objectives and integrates them into an mobile application gives you an advantage when it comes to competing for new customers (and retaining the same).

Basically, it’s about creating value between you and your customers or clients. Technology savvy customers gravitate towards those mobile applications that appear to add value to their shopping experience and interactions with your business. By the same token, a bad mobile application will generate a bad mobile experience and thus you have to get it right the first time.

This Whitepaper from UTest, a professional testing network company, outlines specifically the consequences of bad mobile application development. In summary, by investing the time in developing your mobile application’s foundation, you’ll correspondingly improve your customer experience. And as this matures, it adds more value to both your business and the customer, giving your business the edge over your competition.

Further, by giving your customers the option of sharing their experience over social media, your mobile presence will continue to grow and improve – again, adding more perceived value to both the business and consumer.

In or Out Application Development

An important question that always arises when considering application development is in house or outsourced application development. There are pitfalls for each, and there are advantages to each, but it really depends on a range of factors concerning your business.

In house development is really only effective for larger companies, where there are resources for a long term development cycle and ongoing maintenance. That said, even some larger companies will split development across both in house and outsourced components.

Outsourcing mobile application development or, in the case of a small, local businesses, just outsourcing the actual programming element, offers significant advantages, not least of which being cost. Entrepreneur offers several articles on outsourcing for application development, including tips for outsourcing said development in order to reap the most benefit.

For small business, the best idea is typically to develop your mobile application strategy and then work with an application developer to generate your application. In a practical sense, you put the ideas for your application together, and they handle the actual coding that brings it to life.

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As long as you have a mobile application strategy in place, all it takes is the development and maintenance to get you on the road to providing value to both you and your customers.

Giving Your Company the Edge

You might still come around to asking the question of “How does this give me an edge over the competition?” The answer is that, by putting all the fundamentals in place – such as a strategy for mobile application and development, along with a social media component – and developing your application using cost-effective services like Biznessapps, you’re generating a customer experience that gives your followers and prospective buyers value and purpose.

Mobile applications are more than just marketing tools, and their use extends well beyond marketing hype. Those applications that add or create value for the customer help drive positive sentiment towards your business, and this translates directly into a higher return or ROI.

Even something as simple as alerting your customers to new sales promotions via social media can have a significant impact on your business’s bottom line. For a local-only business, the value created by mobile applications could be critical to ensuring profitability over the long haul – not just by giving you the edge over the competition, but by increasing your exposure to consumers, both old and new.

Having an application is a sign that your company or business is up on the latest trends, and it gives consumers a means of interacting with your company or business on their time (thus adding perceived value for them). In turn this translates directly into better sales, better consumer perception and an overall better customer experience.

Effective Marketing is Smart Marketing

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So you did your research to understand your consumer base. You figured out your demographic, where they are located and how they consume marketing and advertising. Now you start to wonder what would be the best course of action to cast a wide net to attract the consumer base.  For some this is a no brainier and you found your 2 to 3 methods that are going to work. For others, you see that a lot of the marketing methods would work well for your business. So what do you do?

The first thing we suggest is looking at your marketing budget. How much money can you allot a month or quarter to marketing your business. After you have figured this out, rank each marketing method by cost and priority. See if your priority list matches up with the cost to market. From there try to see which of your top priority methods can be afforded. Sometimes you will have to put certain methods on the back burner until the business can afford to successful run that marketing campaign.

This leads me to my second suggestion; don’t market for the sake to market. In the big picture you will spend more money for fewer results. First you got to make sure that you have the budget to run an effective marketing campaign. If you don’t, do it in phases. Start today with what you can do and create a plan to introduce new methods when the business is ready to. Don’t waste your time or money on an inefficient campaign that will not yield the results you desire or should be seeing. Always make sure to work in your means and don’t do it just to say you are.

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The last suggestion we have is have a well-rounded marketing campaign. Since you can utilize many marketing methods try to utilize a few in each category. As the saying goes don’t put all your eggs in one basket. By being well rounded you are casting a broader net to your consumer base. Make sure you use the right balance of print, signage, online and mobile marketing to get more exposure.

While trying to make a well-rounded marketing campaign make sure that you stay within budget and don’t put all your effort into one method. Create a plan that will help you marketing efficiently and effectively. Grow your marketing as your business grows and set certain methods on the back burner until the time is right to use them. As you start to implement your marketing plan always research new or more effective ways to market to your consumer base.

27 Amazing Mobile Commerce Stats

When it comes to mobile commerce, the growth numbers are absolutely staggering. For example,according to Goldman Sachs mobile commerce will be nearly half of e-commerce by 2018.

HALF OF TOTAL ONLINE COMMERCE will be mobile.

Below you’ll find Goldman Sachs’ findings: the year, projected m-commerce sales on smartphones (in billions), the percentage of mobile sales made on smartphones, m-commerce sales on tablets(in billions), and the percentage of mobile sales made on tablets.

 

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Factors to Think About for Your Marketing

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Marketing and Advertising has evolved over the past few decades to allow for a consumer and a business to build an interactive relationship. As we saw in Evolution of Marketing there has been a variety of media to expose a business to its consumer base. I personally still get the occasional door to door salesman, the coupon books and print material to own home. One might be asking oneself at this point, why do companies still use what would be considered dated marketing and advertising methods? In the simplest terms, one can that a business is casting a wide net to its consumer base in hopes of attracting more customers. Seems simple enough but there are a few factors into why a business will still use certain methods.

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The first factor is demographics.  A business needs to look at the type of consumer they want or are attracting and build a marketing plan that will best interact with them. For example a home repair would still want to use a variety of print advertising and deliver it to home owners, especially were the home owner is older and would respond better than if they try a mobile campaign. Just like if you are trying to reach a younger audience, social media and mobile marketing is a better way to target that consumer base. Make sure you do research on who your consumer base is and how best to market to them.

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Another factor is location. Depending on where you are located can help determine what means of marketing can work best for your business. For example, highly dense metropolitan areas are good areas for signs, banners, billboards, and bus bench ads. With a high volume of people each day, the consumer base is seeing your business each day on their way to work or school and it will become ingrained in their memory.

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The last factor is consumption. This ties the first two factors together as in you need to know who you’re demographic is and where they are located to be able to better understand how they consume marketing. For example if your business only targets a young urban population, you probably don’t want to put a billboard up on a highway. Knowing how your audience consumes their media will help you be able to figure out what marketing methods can best help your business cast that wide enough net to your consumer base, in an efficient way.

Signs Your Small Business Needs Mobile Marketing

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At this time there are more Americans using mobile devices than using laptops. Let’s face it: the mobile world is here. The majority of consumers choose to research products and services on their mobile devices before purchasing, regardless of whether they purchase later in a store or online.

Being mobile ready can mean having a mobile optimized website, a mobile app both.

So ask yourself: is your business ready to go mobile?

Is most of your traffic coming from mobile devices?

You can find this out using web analytics or surveys to see if most of your traffic comes from mobile devices. Most Americans are using mobile these days to research and visit businesses websites and apps.

Do you have a lot of content on your website?

A good example of this might be a restaurant that has a cluttered navigation for their website. If you’ve seen websites like this on a mobile phone it is not pretty. So it would make sense to have a mobile optimized or what would be better is to get a mobile app for your business.

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Are your competitors reaching customers through mobile marketing?

If your competitors aren’t you can beat them to the punch. But if they have, you better catch up! Customers have come to expect mobile experiences from their favorite small business.

Can your business benefit from a loyalty program?

Rewards and loyalty programs are popular with small businesses. Offering special rewards, incentives and discounts is a great way to get and keep loyal customers. You need to make sure your program is easily accessible. A mobile app can take care of this. You can simply track through the app and not have the clutter of punch cards that your customers have to carry in their wallet.

Does your business hold special events?

If you do, a mobile app is a great way to keep your customers informed using push notifications and geo fencing. You can encourage customers to download the app so they can RSVP and keep coming up with upcoming events, deals, promotions as well as sharing these events with friends.

There are many reasons to go mobile. We have just given you a few questions to ask yourself. Remember, more than ever customers are interacting with businesses of every size on their mobile devices. It’s just our opinion, it’s not a matter of if you should go mobile but when.

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